As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you do not know who your ideal customer is. Having adequate knowledge of whom you are selling to helps in maximizing return-on-investment, as far as advertising is concerned.
Your business is like a garden, it requires constant care and nourishment in reaching its fullest potential. In our age of digitization, a well-planned social media marketing strategy will provide you with the “fertilizers” for that special garden of yours.
The digital revolution is here. Today, over 2 billion people use smartphones across the globe and the numbers continue to rapidly grow. As a result, smartphones are opening fresh new opportunities for commerce.
There’s always room for improvement. The reality is successful businesses are always on the lookout for ways to reduce costs and reinvest more money. That’s why as a small business owner, you need to know where and how your money is being spent.
Writing is hard enough, but when your writing is finished and your book edited, you have to start worrying about something else: How will your readers see your book?