The Television industry is one of the most competitive yet highly rewarding marketing channels. A recent survey by Pew Research showed that local TV audiences are soaring. The Journalism Organization also documents that 3 in 4 American adults tune in to local TV news. This accords you an opportunity to give your business a massive exposure and attract new clients.
However, you first have to please network TV producers for them to feature you in news and shows. This is the challenging part. Almost everyone wants to be on TV. However, only a few brands know how to position themselves as experts for such bookings. Network TV producers only consider the most impressive pitches.
You too can appear on TV if you have a brilliant pitch. There are numerous public relations and media relations tips you should know to develop a worthy TV pitch. The following are the top 3 strategies you should keep in mind:
Create Your Core Idea
The TV is different from numerous other forms of media because it demands visual content. Therefore, as you create your pitch, remember to include strong and engaging images. You can even go the extra mile of developing a couple of different visuals the producers could use. As such, you give them less work and increase their chances of saying yes to your pitch.
Ensure that your idea is newsworthy. Having something topical allows producers to relate to your content easily. This implies that your idea should align with other stories that are already enjoying enhanced media attention. Consider the latest media trends and whether your idea has superb relevance in the current market.
It is imperative to know who you are pitching to and what they are looking for. It gives you greater chances of delivering a great first impression. This implies that you have to do your homework extensively and be familiar with the network TV producers. Furthermore, you have to distinguish your idea from all the numerous requests they may receive.
A great starting point would be to personalize your pitch. Do not just craft and broadcast junk emails to a hundred media outlets. Craft unique pieces for each TV station you pitch to. Remember to include specific details about why your idea and their TV show or news are a perfect match.
Network TV producers want to increase their ratings, and they do this by highlighting fresh and captivating ideas. They consider both the negative and positive impacts that your idea might bring. Hence, your pitch should indicate how your idea affects a specific community, city, or industry.
Make the pitch interesting and unique. “What’s different about this pitch?” “Why should we cover this story over all the others we get?” These are the top questions the producers will ask themselves before picking any idea.
Craft a Captivating Logline (The Short Pitch)
The logline is a one-sentence summary of your pitch that hooks people to read the rest of the content. It determines the first impression that network TV producers have about your pitch. It determines whether the producers will open the email you send with the pitch or not. It should have no less than 30 words.
Capture their attention with a logline that easily describes your pitch in a fun manner. An innovative logline proves that your idea is worthy of being on TV!
Even the most exciting ideas can sound boring when preceded by a poorly written logline which is a turnoff. On the other hand, creatively and neatly crafted loglines get producers to read numerous scripts. So, how do you craft a top-notch logline? Consider the following tips;
- Identify the main idea and all the physical or biographical aspects that define it
- Develop an inciting action which further describes how the idea has an impact
- Highlight your objectives in a manner that they align with what the TV show or news viewers are after
- Create a fascinating central perspective about the idea depending on its challenges or the solutions it presents
No TV producer wants to bring someone on set who will hurt the television network. As such, you ought to have the broad industry knowledge and a credible reputation. Avoid bloating your pitch with fluff content or excessive promotional details. Now, armed with the above tips, go ahead and generate your pitch outlining why you should be on TV.