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New technology at small business

Using a Buyer Persona to Market Your Small Business

As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you do not know who your ideal customer is. Having adequate knowledge of whom you are selling to helps in maximizing return-on-investment, as far as advertising is concerned.

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Cherry-picking with Social Media Giants

Your business is like a garden, it requires constant care and nourishment in reaching its fullest potential. In our age of digitization, a well-planned social media marketing strategy will provide you with the “fertilizers” for that special garden of yours.

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Cake cafe small business owners

6 Ways to Revamp Your Small Business Budget

There’s always room for improvement. The reality is successful businesses are always on the lookout for ways to reduce costs and reinvest more money. That’s why as a small business owner, you need to know where and how your money is being spent.

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5 Benefits of PR on Brand Growth

Consumers are constantly exposed to advertisements in all forms, and often ignore most of them. On the other hand, when a consumer reads an article featuring your brand it is likely that consumer has sought out the information.

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