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Using a Buyer Persona to Market Your Small Business

New technology at small business

As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you do not know who your ideal customer is. Having adequate knowledge of whom you are selling to helps in maximizing return-on-investment, as far as advertising is concerned.

Why Your Small Business Should Be Mobile Friendly

The digital revolution is here. Today, over 2 billion people use smartphones across the globe and the numbers continue to rapidly grow. As a result, smartphones are opening fresh new opportunities for commerce.

6 Ways to Revamp Your Small Business Budget

Cake cafe small business owners

There’s always room for improvement. The reality is successful businesses are always on the lookout for ways to reduce costs and reinvest more money. That’s why as a small business owner, you need to know where and how your money is being spent.