Paid Media / Media Planning and Distribution
Built for today's market, we value being practitioners on every digital platform we oversee and are focused on driving real business results.
Our team is comprised of industry practitioners who pride themselves on understanding the full breadth and depth of media channels that drive business outcomes for brands. Media strategies often fail or succeed based on how well the channel-specific details have been planned out and accounted for, making these details something we care deeply about. The media division consists of several disciplines, including media planning, buying, and research, as well as reporting, analytics, and advertising technology.
“Day-trading attention” is another core concept that drives our efforts. The team is constantly evaluating the full spectrum of platforms (both traditional and emerging) to determine where target audiences may be underpriced to reach. We are not romantic about any specific channels or tactics, and instead solely aim to capture the strongest media performance possible for advertisers based on the current marketing landscape. Intense curiosity and an ongoing “test and learn” approach drive this process, supplemented by internal, proprietary technology built to add additional, data-backed rigor.
Over 50 writers, designers, photographers, videographers, social media managers and editors with one common goal: blowing business objectives (and minds) out of the water.
We have one goal – to create content that works. And today, that can mean a whole lot of things in addition to simply meeting business objectives. Does it work within the budget? Will it work within the timeline? Does it work for target segmentation? What about the platform? And did we mention the budget?
Brands today come with no shortage of guardrails. And that’s perfectly fine by us. We believe the smaller the box, the bigger the idea.
Our combined creative and production team consists of writers, designers, art directors, editors, animators, directors, and producers – all working to produce quality content for virtually every channel at the rapid speed of culture.
Our seamless integration with media ensures that we not only make the best content possible but that it’s backed by laser focus targeting, instant analytics and absolutely, positively no ad waste.
Coordinate influencer programs to create tastefully-branded assets that pass equity from their passionate audiences to our clients.
Culture Hacking and Deliberate Serendipity.
We specialize in finding underpriced attention, understanding emerging trends, and capitalizing on cultural moments.
We’ll decipher the event landscape and provide recommendations on where you should and shouldn’t be based on business objectives
The most successful events are those that are built for social. We believe our depth of knowledge in social behaviors puts us in the best position to create a shareable event.
With so many brands trying to ride the trend, we’ll help you create the trends.
We’ll pinpoint who you should be aligning with, and develop your place in B2B thought leadership
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Hire the LifeFlip Media team to help you tell your story with power and impact.