WE'RE GOING TO NEED A BIGGER TOOLBOX
We’ve seen and done it all before, but never with you. Your goals are different, your challenges unique. We learn from you, build, grow, brainstorm, butt heads, adapt and succeed because we are partners, not just service providers.
What’s below is just the start of our work together…
POSITIONING & MESSAGING
If you don’t tell the right story, you will get lost in the shuffle. We work hand-in-glove with our clients to identify ownable positioning, compelling messaging, and memorable branding.
CONTENT CREATION AND MARKETING
The Business World is filled with thought leaders who are too busy changing the world to write about how they are doing it. That’s why the LifeFlip Media team includes former journalists who only need an hour of your time to turn those thoughts into compelling content.
MEDIA & ANALYST RELATIONS
Most firms buy lists, copy-paste pitches, and “spray and pray” your news to any reporter with an email address. At LifeFlip Media, we get results through meticulous research, personal expertise, compelling storytelling, and an inability to settle for “we tried”.
COMMUNICATIONS STRATEGY
Every LifeFlip Media engagement starts with a simple, but critical, question: “what are your company goals?” We don’t believe in PR for the sake of PR. Whether you need to hire, raise funding, increase deal flow, or box out competitors – everything we do is targeted towards your goals.
MEDIA TRAINING
Before we set up a single interview, we spend hours with you and your executive team to make sure that your message comes through loud and clear, no matter what the reporter, or the world, throws your way.
NARRATIVE DEVELOPMENT
While specific announcements can sometimes be unpredictable beyond a few weeks, every story you tell needs to be in service of an overarching narrative that can and should be defined from the start. LifeFlip Media works with you to build that narrative and weave it throughout our work together.
POSITIONING & MESSAGING
If you don’t tell the right story, you will get lost in the shuffle. We work hand-in-glove with our clients to identify ownable positioning, compelling messaging, and memorable branding.
CONTENT CREATION AND MARKETING
The Business World is filled with thought leaders who are too busy changing the world to write about how they are doing it. That’s why the LifeFlip Media team includes former journalists who only need an hour of your time to turn those thoughts into compelling content.
PAID MEDIA & ADVERTISING
Press articles are the beginning, not the end, of our work together. Through a mix of proven paid media and the LifeFlip Media’s team years of experience, we are creating a new communications model that ensures your earned media keeps earning long after the first run.
SOCIAL MEDIA MARKETING
Our social media campaigns are designed to be proactive, not reactive. We drive the conversation and guide our clients with best practices for handling the day to day of social media chatter.
CRISIS COMMUNICATION
No one wants to find themselves needing crisis communications, but LifeFlip Media’s team of experts has helped many clients navigate even the most difficult PR disasters. We know what to say, when to say it, and how to protect your brand and reputation.
INFLUENCER RELATIONS
Sometimes a well-placed tweet, LinkedIn share, or on-stage mention from the right influencer carries as much weight as a news article. LifeFlip Media establishes meaningful relationships with these VIP’s, makes sure your earned media gets in front of them, and helps you nurture those conversations as well.
What Our Clients Say
"Eric is an incredible publicist, and one of America's main advocates for veteran entrepreneurs. He joined VETCON as an early partner, and was a driving force behind our breakout success. Eric built an incredible media presence for VETCON during its first year. We had over 16,000,000 impressions and were trending on Twitter for two straight days! I highly recommend Eric as a publicist, and also a partner if you're trying to build a legacy for yourself or your business"
